1878
Built on tradition. Designed for now. History you can wear
Founded in 1878 in the heart of the Belluno Dolomites, Lozza is the oldest eyewear brand in Italy.
1878
In 1878, Giovanni Lozza, together with two itinerant salesmen, founds an eyewear workshop in a small shop in the Cadore valley.
Legend has it that the founders, skillfully harnessing the resources of the land, were the first to have a revolutionary idea: crafting eyewear with frames shaped from the horns and bones of animals from the valley, while the glass lenses came from nearby Venice.
In the calm, timeless atmosphere that only mountain valleys can offer, the seed is planted for what would become a true authority in the world of eyewear.