Timeline
Founded in 1878 in the heart of the Belluno Dolomites
Lozza is the oldest eyewear brand in Italy.
1878
In 1878, Giovanni Lozza, together with two itinerant salesmen, founds an eyewear workshop in a small shop in the Cadore valley
Legend has it that the founders, skillfully harnessing the resources of the land, were the first to have a revolutionary idea: crafting eyewear with frames shaped from the horns and bones of animals from the valley, while the glass lenses came from nearby Venice.
In the calm, timeless atmosphere that only mountain valleys can offer, the seed is planted for what would become a true authority in the world of eyewear.
1912
At the beginning of the century, the partners go their separate ways, and Giovanni Lozza launches an ambitious entrepreneurial project. Working tirelessly, he designs and builds eyewear machinery that is sold to third parties. In June 1912, the Lozza company is officially established
1930
By 1930, Lozza’s production grows to make it the largest eyewear factory in Europe.
The 1930s also marks the launch of the ‘Zilo,’ a model born from the combination of plastic materials and metal.
By 1930, Lozza’s production grows to make it the largest eyewear factory in Europe.
The 1930s also marks the launch of the ‘Zilo,’ a model born from the combination of plastic materials and metal.
1940
In 1946, the Zilo becomes the ultimate icon of the brand, selling over one million pieces
1950
The post-war revival feels inexhaustible, and a widespread euphoria dazzles every aspect of life. With the spread of plastic materials, eyewear gains charm and importance, becoming a true fashion accessory. Lozza captures the spirit of the time with creations that alternate bold thicknesses and ultra-feminine elongated shapes.
The post-war revival feels inexhaustible, and a widespread euphoria dazzles every aspect of life. With the spread of plastic materials, eyewear gains charm and importance, becoming a true fashion accessory. Lozza captures the spirit of the time with creations that alternate bold thicknesses and ultra-feminine elongated shapes.
1960
The 1960s mark the moment when the brand sets a new frontier, introducing frames with innovative shapes, featuring geometric fronts and sharp trapezoidal and rhomboidal edges.
1970
Amid the creative ferment of the 1970s, Macho is born the second of Lozza’s three icons. The contrast between the distinctive paddle-shaped temples and the classic front gives it an eclectic, dynamic style. Its rounded, distinctly unisex shape makes it a timeless accessory: understated yet versatile.
In an era of great change, fashion looks beyond, and with unisex collections anticipates a gender equality that for Lozza is tradition.
1980
The early 1980s also see the birth of Lozza’s third icon: Cooper. Its bold volumes, keyhole bridge, and high lenses define an unmistakable aesthetic—a refined blend of vintage style and the sophisticated irreverence that characterizes the decade.
In 1983, the De Rigo Group, one of the main guardians of the Cadore eyewear tradition acquires Lozza. Thanks to its technological know-how and invaluable historical archive, the brand’s legacy continues to evolve, generation after generation.
1990
After the excesses of the 1980s, a sober and essential style takes hold. The Lozza Old Italy line reflects the aesthetics of the period through ultra-thin cellulose acetate threads and metal frames with clean, minimalist lines. In 1993, Lozza appears in the iconic Martini commercial with Charlize Theron.
2000
The first two decades of the 2000s also mark the beginning of capsule collections in collaboration with partners such as Maserati, Pininfarina, Philosophy by Lorenzo Serafini, and Fila.
At the dawn of the new millennium, a renewed desire for security and nostalgia for past craftsmanship enrich Lozza’s lines with a vintage inspiration that evokes a deep sense of familiarity.
2015
In 2015, through the study and enhancement of Lozza’s precious archive, emerges the theme that still defines all new collections: the five-line frieze, echoing the five letters of the brand’s name.
2018
In 2018, Lozza celebrates its 140th anniversary at Venice’s Casa dei Tre Oci, launching a three-year collaboration dedicated to promoting Italian art and culture. Exhibitions, workshops, and creative projects narrate the deep bond between Italy’s oldest eyewear brand and the world of craftsmanship—a symbol of excellence and Made in Italy. A partnership that unites tradition and innovation, transforming Italian beauty into artistic experiences capable of dialoguing with contemporary languages.
In 2018, Lozza celebrates its 140th anniversary at Venice’s Casa dei Tre Oci, launching a three-year collaboration dedicated to promoting Italian art and culture. Exhibitions, workshops, and creative projects narrate the deep bond between Italy’s oldest eyewear brand and the world of craftsmanship—a symbol of excellence and Made in Italy. A partnership that unites tradition and innovation, transforming Italian beauty into artistic experiences capable of dialoguing with contemporary languages.