Lozza series

Since 1878 A story with a vision

Some stories are hidden and rooted in time, shaped by place, and revealed only to those who look closely. Ours begins beneath the commanding shadow of a centuries-old sequoia in the captivating Cadore Valley. Layer by layer, its towering branches have witnessed more than 140 years of innovation, quietly guarding the evolution of a brand that has transformed every pair of glasses into a symbol of style. In the vibrant heart of Cadore, visionary Giovanni Lozza turned his ambition into an extraordinary journey.
While many Italians looked elsewhere in search of opportunity, Giovanni invested in his homeland, founding the first factory that would grow over generations into a landmark of artisanal excellence. A story of vision, elegance, and authenticity, where the past meets the present, and the future rises from deep, enduring roots.

Some stories are hidden and rooted in time, shaped by place, and revealed only to those who look closely. Ours begins beneath the commanding shadow of a centuries-old sequoia in the captivating Cadore Valley. Layer by layer, its towering branches have witnessed more than 140 years of innovation, quietly guarding the evolution of a brand that has transformed every pair of glasses into a symbol of style. In the vibrant heart of Cadore, visionary Giovanni Lozza turned his ambition into an extraordinary journey.
While many Italians looked elsewhere in search of opportunity, Giovanni invested in his homeland, founding the first factory that would grow over generations into a landmark of artisanal excellence. A story of vision, elegance, and authenticity, where the past meets the present, and the future rises from deep, enduring roots.

01. Looking to the future, thinking in the present

01. Looking to the future, thinking in the present

02. Different paths in front of our eyes

02. Different paths in front of our eyes

03. A new season: the fifties

03. A new season: the fifties

04. New frontiers, same elegance: the sixties

04. New frontiers, same elegance: the sixties

05. Vajont

05. Vajont

06. Standing out, but with style: the Seventies

06. Standing out, but with style: the Seventies

07. So light, so eager: the '80s

07. So light, so eager: the '80s

08. The new millennium

08. The new millennium